Blog
Deliverability, compliance, and agents that ask first
Written from what the product actually does. Where a post makes a claim, it points at the thing that implements it.
SPF, DKIM and DMARC: the three records that decide whether your cold email arrives
Gmail and Yahoo stopped throttling unauthenticated bulk mail and started rejecting it. Here is what each record does, how to set all three up, and how to prove they work before you send anything.
UK cold email and PECR: why the rule depends on who you are emailing
PECR treats a limited company differently from a sole trader, and getting that wrong is the most common compliance mistake in UK outbound. What the distinction is, and why 'unknown' should block a send.
The useful part of an AI marketing agent is what it refuses to do
Autonomy is the wrong axis for tools that spend money and email strangers. A note on risk classes, batched approval, and why some actions should never be automatic no matter how well the agent performs.